Meeting your fulfilment and communications needs

Dawleys has grown steadily from its inception in 1989. We’re now one of the most prominent employers in and around Ross-on-Wye with over 70 staff, all of whom work passionately on behalf of our clients every day.

We’re a friendly bunch. But we take our work very seriously. And we’re backed by state-of-the-art technology and high standards. All our employees understand the importance of each and every client to the business. We regularly train staff in best practice call handling techniques, compliant data capture and management, fulfilment, and how to use our technology to most benefit clients.

"Thanks to Dawleys, Breast Cancer Care customers receive the items they order from us quickly and with minimal fuss. Dawleys make a complex process straightforward, allowing us to concentrate on other aspects of the organisation."Jason B - Breast Cancer Care Design
"Dawleys have supported Texaco’s loyalty programme for over 15 years and I am constantly impressed with their levels of professionalism, attention to detail and customer care."Stuart McBride - Valero Energy Ltd
"Dawleys have exceeded our expectations and embrace our business goals, the way the project was run from the start was excellent. The new Database they have produced is brilliant..."Dave Parry - Royal Mail
"Dawleys provide a great service at the right price in support of our direct marketing and database driven activities. I am totally confident in their ability to deliver against the brief and to create value as part of the deal."Shaun Roberts - Royal Mail
"The dedication and professionalism at Dawleys ensured that our prospecting campaign was a success. It has been very useful to have this additional resource available, to support our own teams activities."Shirley Clancy - Parcelforce Worldwide

Management Team

Roger Parckar

Roger Parckar

Managing Director

After a much travelled and varied 30+ years of working encompassing the entertainment industry, accounting, sales, marketing & general management, I set up Dawleys in 1991. From humble beginnings - three people working in two rooms above a shop - Dawleys now occupies three units and employs 70 people. I am totally committed to the company, Herefordshire and Ross on Wye in particular, and extremely proud of developing a successful organisation which has become one of the town's main employers.

Despite being notorious for always being at work, I played football into my 40s and I’m passionate about athletics enjoying going to matches and meetings or watching them from the comfort of my armchair. I am involved in breeding rare Suffolk Punch horses and I’m addicted to collecting almost everything from cigarette cards to old advertising material, books, designer pottery and watercolours.
Sally Gibson

Sally Gibson

Client Services Director

As Client Services Director for Dawleys my focus is on understanding our clients' requirements and providing practical, cost-effective solutions. I've spent most of my career in Marketing and IT and often act as the translator between those two very different worlds interpreting ideas into processes. I relish the challenge this presents. Dawleys success is based on our ability to tailor services to each campaign and project. Listening and understanding our clients' aims and ideas is critical to making this happen.

When not at Dawleys, I spend much of my time behind a camera lens or pottering around the garden. A keen photographer, I exhibit in our local pub and provided January's picture in a local calendar competition. I open my garden for the National Garden Scheme and, after a lot of weeding and cake baking, I'm delighted to have raised over £10,000 for charity.
Luke Beard

Luke Beard

Account & Sales Director

Having worked for Dawleys for 13 years I have a great understanding of all areas within the business, this is crucial when carrying out work for clients. Currently, I am Account Managing some of the organisations biggest clients, I thrive on the pressure, variety, deadlines and meeting clients expectations. Managing multiple teams within Dawleys means I have to be well organised to make sure all work is completed by all teams to the required deadlines.

I spend as much of my spare time as possible with my wife and children going on fun days out. I also enjoy watching my beloved Manchester City, going to the gym and taking part in events such as Tough Mudder & running in half marathon’s. I'm a keen supporter of St Michael's Hospice taking part in many fundraising events.
Michelle Cooper

Michelle Cooper

Account Manager

I work closely with our clients on a day to day basis, in my role as an Account Manager, to ensure that their accounts run efficiently. A key part of this role is to listen and gain understanding of our clients requirements and then work with them and our internal teams to provide effective solutions for their projects and campaigns. Over the years I've had the opportunity to work with many different sectors including Health, Charity, Distribution and Public and I enjoy the challenge and variety this brings.

Outside of Dawleys I keep myself busy by treading the boards with my local theatre group. I currently participate in two or three productions a year, as well as performing in various singing concerts. My favourite experience to date was performing at Stratford Upon Avon as part of the Royal Shakespeare Company's Open Stages competition.
Leigh-Ann Beard

Leigh-Ann Beard

Account Manager

With a degree in Psychology and a person centred nature I pride myself on being a personable Account Manager who is on hand through every step of a client’s campaign. I enjoy being a part of the jigsaw which turns a client’s idea into reality. Through listening to and understanding client goals I endeavour to make the campaign process a smooth stress free experience.

Outside of Dawleys you will see me with a dog lead in one hand and a camera in the other. I enjoy pet and portrait photography and take pleasure in being the designated photographer for friends and family and taking photos of my own little dog. My hobby has also helped me raise money for a number of charities.
Gemma Williams

Gemma Williams

Account Manager

As an Account Manager for Dawleys I am responsible for the management and running of my clients accounts, to ensure their needs are met and advise on any other solutions that will make the running of their process’ a lot smoother. I am the main point of contact and am proud to say that I have a great relationship with my clients, where they feel they can come to me with anything.

When I am away from Dawleys I enjoy spending my free time with my children, exploring the beautiful country that we live in to make as many memories as possible. I also enjoy helping on my families livestock farm in the Black Mountains, where there is always something to do!
Sarah Rose

Sarah Rose

Account Manager

As an Account Executive I am the first point of call in the early stages of brand new projects and exciting campaigns for many clients, giving me the opportunity to build and develop great relationships whilst exploring their ideas and desires. Nurturing these relationships is important to me, helping to shape and tailor our services to discover and deliver the best solution. Working closely with each client on a day to day basis, my aim is to ensure that we deliver a great service - every time.

Away from my desk, you’ll find me pottering in the garden, planting and pruning my hydrangeas and peonies. Failing that, I’ll be scouring local craft shops for pretty ribbons, shiny papers ... and almost any type of stationery! People who know me will tell you I’m a creative girl. I love to spend lazy Sunday afternoons with a cuppa, browsing pages of Pinterest, prepping my next big idea!
David Hopson

David Hopson

Operations Manager

As the Operations Manager at Dawleys I enjoy a broad role across many areas of the business with a particular emphasis on Finance, Account Management, our Fulfilment Centre and ISO Quality Management. I see a key element of my role as liaising with various departments to ensure our clients receive the high levels of service we pride ourselves on.

Outside of the office I spend much of my spare time supporting our local swimming club. I currently sit on the executive committee as vice-chairman of the club. I am also working my way through the ASA Judge Level 1 Course. When I’m not at the pool I somehow manage to fit in coaching a junior football team leaving very little time for anything else!
Dominic Parckar

Dominic Parckar

IT Manager

As most IT Managers will recognise, the job carries many hats. ISO compliance, GDPR plus the inescapable basics of IT like crawling around under desks routing cables
(I've even been known to change a few light bulbs around the office). My passion though is bringing innovative technology to Dawleys that can deliver tangible benefits
and new opportunities for us and our clients.

The world of IT never sleeps, so downtime is a rare commodity – however it’s fair to say that my spare time is probably when I get my best work done!
About Us - Dawleys