What is fulfilment?

Any company selling products directly must have a way to fulfil their orders.  This normally involves having somewhere to store your products and a means of picking, packing and despatching your products to your customers.

Many companies carry out the fulfilment of orders in house but as your business grows you may consider outsourcing your fulfilment to a professional fulfilment solutions company.

Why should I outsource my fulfilment?

We recognise that it’s hard to let go and entrust others with your business.  How can anyone else handle your products and customers with the same care, attention and passion that you provide?  There are certain tasks that are easier to let go of and fulfilment is one of these.

Outsourcing allows you to free up your time enabling you to focus on building your business and developing your customer base.  You may also have out grown your existing warehousing capabilities and have been so successful that you can’t fulfil your items in-house anymore.

What is a fulfilment house?

You can choose to use an outsource specialist fulfilment house to manage all the logistics of order fulfilment.  For most fulfilment houses this is the storage of goods that are picked, packed and despatched upon receipt of an order.  Dawleys can provide this service to you but we can provide so much more which can help minimise the time you spend on order fulfilment.

How can Dawleys help me?

Dawleys offer an end-to-end eCommerce fulfilment solution with a variety of professional fulfilment services; from order taking, payment processing, storage, stock management, picking, packing and despatch of your orders to your specific requirements.  All handled from our UK based customer fulfilment centre.

Dawleys will partner with you to represent your company and brand exactly how you would if you were doing the job yourself.

Working with many sectors such as ecommerce, not for profit, public sector, government, publishing, tourism, FMCG we have a range of solutions that can be tailored to your needs.  From big business to small business we can provide a tailored fulfilment solution.

To find out more about how Dawleys can help you save money and time download our free end to end solutions leaflets. For further information contact us on information@dawleys.com or complete our Contact Us form

Dawleys combines a large warehouse space with a dedicated pick, pack and distribution team to handle ongoing or ad hoc fulfilment projects on behalf of clients.

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Our other fulfilment & distribution services

What fulfilment services do Dawleys offer?

Order processing

Dawleys have a fully trained call centre pre-sales, order taking and after sales support.  Our expert customer service executives can answer the phones as if we were you; take orders and process payments with the money going directly into your account.  Orders can be keyed directly into our stock system and our customer service teams have full visibility of stock available.  Our experienced team can improve your customers sales experience and increase your customer retention through the provision of a professional customer services.

We also offer processing of orders by mail for your customers who are yet to embrace the internet age and for those that have, we offer integration with key eCommerce website solutions.  You may have a bespoke eCommerce website and we can develop a web-API to talk directly to your website from our stock system, for real-time stock integration.


You want to be certain that your stock is secure and stored correctly and we can accommodate this requirement in our UK base Warehousing and Fulfilment Centre in Ross on Wye.   With excellent road links (M50…possibly the quietest motorway in the UK?) and direct access to a selection of the UK’s top parcel and courier companies, we can get your stock received, booked in and your orders picked and despatched on the same day over 95% of the time.

Stock Management

All stock is booked into the warehouse and any anomalies raised directly with you. Stock is placed into quarantine pending issue resolution.  Once cleared, your stock is booked directly onto our online warehouse management system.  You can view your stock levels in real time via our stock management system..

Stock Control

You will be provided with online access to your stock where you will be able to place orders, check stock levels and run reports 24/7.  All stock is counted upon receipt for booking into the warehouse and regular stock checks carried out.

Pick, Pack and Despatch

Single Orders, Consignments, pallets or kitting…Dawleys provide all of these services.  If you need something special for a one off campaign talk to us as we have done something similar before.


At Dawleys we are committed to ethical business practices and security and are a quality managed company holding accreditations in

ISO9001Quality Management

ISO14001Environmental Management

ISO27001Information Security Management

You can be assured that your valuable customer data will be held in a secure environment and managed in accordance with GDPR guidlelines agreed with our clients.


We won’t try and impose a despatch note layout on you.  We can bespoke the layout and personalise messaging to reflect your company and brand values using your logos and messaging.  Your clients won’t know we exist!  For us, it’s all about you.  We can also offer gift wrap and promotional packaging for specific orders.

Email Confirmations

Sometimes, you want your customers to know that their order is on the way and we can help you by sending emails to your customers, on your behalf, on the day of despatch.

Returns handling     

Sometimes a customer isn’t happy with the order received and will want to return the item.  Dawleys can handle customer returns, refunds and exchanges on your behalf utilising our customer services team.

Reporting and analytics

Real time reporting and analytics can be provided to you through Dawleys Business Intelligence.  This provides you with online access to your data, with your data displayed in a graphical way and could include ROI, customer engagement, lifetime values, top products.  All reporting to be tailored to your needs.

Check out our case study and see how Bread Cancer Care’s online shop and mail order catalogue utilise Dawleys fulfilment services.  https://www.dawleys.com/our-work/breast-cancer-care/

To find out how we can help you, contact information@dawleys.com.