Helping Horace Overcome Post- Brexit Complexity & Scale in the UK

Client Problem

Horace had built a successful French wellness brand and was seeing growing demand from UK customers.

However, post-Brexit shipping from France became increasingly expensive and complex. Additional customs processes, transport costs and longer delivery times were creating challenges for both the business and its customers.

As UK demand grew, Horace needed a UK fulfilment partner capable of simplifying its operation, improving the customer experience and supporting future growth.just a fulfilment partner; they needed a team that could integrate seamlessly with their business.

“Dawleys made the transition to UK fulfilment smooth and low risk thanks to their clear onboarding process, strong communication and hands- on support. They have since been key to supporting our growth by providing a scalable and reliable fulfilment operation.”

How Dawleys Helped

We worked closely with Horace to plan and execute a smooth migration to UK fulfilment. Through clear onboarding, proactive communication and hands-on support, we ensured the transition was straightforward and low risk.

Our goal was simple: maintain and improve service levels while building a platform for future growth.

Transitioning Operations

The move from France to the UK was carefully managed to avoid any interruption to customer deliveries.

By coordinating systems, stock movements and operational processes, Horace was able to switch fulfilment operations with confidence. Customers continued receiving orders without disruption throughout the transition.

Inventory Visibility

We integrated Horace’s systems with our warehouse operation, creating visibility across both eCommerce and retail inventory.

This gave Horace accurate stock visibility, better inventory control and a reduced risk of stockouts, while helping to balance stock allocation across channels. The result was a more efficient operation and improved decision-making.

Scaling for Growth

As demand increased, we scaled alongside Horace. Order volumes increased by 450% from November 2022 to December 2025. Throughout that growth, service levels remained consistent and reliable. This allowed Horace to continue investing in expansion without worrying about fulfilment capacity.

Results

Dawleys has helped Horace establish a reliable UK fulfilment operation capable of supporting sustained growth across its eCommerce and retail channels.

• Annual order growth of 250% between 2023 and 2025
• 99.8% inventory accuracy recorded at stocktake Same-day dispatch for B2C orders received by 1pm
• More than three years of partnership
• A smooth transition to UK fulfilment with no interruption to customer deliveries

In Summary

By moving fulfilment closer to UK customers, Horace now offers faster delivery without unexpected customs charges. Dawleys’ scalable operation supports Horace’s growing retail and online presence, including two London stores, Boots, ASOS and Amazon.

Today, our fulfilment solution continues to support Horace’s growth across both B2C and B2B markets.