Hereford FC and Dawleys announce continued partnership with a two year front of shirt sponsorship extension
Dawleys is thrilled to continue its role as the front of shirt sponsor for Hereford FC for an additional two years. This partnership, which began in the 2019/2020 season, is set to strengthen further with an expanded collaboration.
This renewal marks the fifth year of the fruitful relationship between Dawleys, a leading provider of marketing and business support services in Herefordshire, and Hereford FC, a club steeped in community spirit and footballing passion. The extended agreement ensures that the Dawleys logo will continue to grace the front of the Bulls' shirts, symbolizing a shared commitment to excellence and community engagement.
In addition to the sponsorship renewal, Dawleys is deepening its involvement with the club by offering enhanced marketing and database management support. This initiative is part of a broader strategy to enhance Hereford FC's marketing efforts and engage more effectively with fans and the community. The Dawleys team's expertise will be instrumental in developing a new range of promotional emails and news updates, designed to keep supporters up-to-date and involved with all aspects of club life.
Hereford FC’s Commercial Director, George Webb, said: “We are absolutely delighted to have agreed this deal and to know that our strong commercial relationship with Dawleys will be continuing.
Dawleys have been fantastic supporters of our club – over many seasons – and this year their help with marketing and managing our databases has had a huge impact. As a club, we get a huge amount out of our relationship with Dawleys and we are very proud that they have been willing to commit to a deal for a further two years. I can’t thank Managing Director, Sally Gibson, Client Services Director, Luke Beard, and Account Manager, James Gill, enough for all their help and we are all really excited to know our relationship with Dawleys is continuing longer-term.”
Sally Gibson said “We are very proud to see Dawleys displayed on Hereford FC’s shirts and are delighted to have agreed an extension to our sponsorship deal. Our commitment to Hereford FC goes beyond just sponsorship; it's about being part of the community and contributing to the success of the club. We are proud to extend our relationship and look forward to seeing the Bulls achieve even greater heights over the next two years. Our relationship with the club is getting stronger and stronger and it’s great to be part of the ‘feel good factor’ that there is at Edgar Street at the moment. “
Both Hereford FC and Dawleys are committed to fostering a winning spirit on and off the field, ensuring that the future is bright for the club and its passionate supporters.