How Untamed Scaled from Launch to 1,000+ orders a day

Client Problem

Untamed launched its premium cat food subscription service during COVID-19, facing manufacturing delays, supply chain disruption and a complete rebrand before going live.

Its personalised subscription model added another challenge: almost every order contained a different combination of recipes and quantities. Untamed needed a fulfilment partner that could build the right processes from the outset and adapt them as the business grew.

“We couldn’t have been more satisfied with our relationship working with Dawleys. They always acted with integrity and honesty. They are quick to respond to any query and insightful in helping us solve problems. The Dawleys team is the definition of professionality, we valued our relationship highly.”

How Dawleys Helped

Before launching in August 2020, Dawleys worked with Untamed to design its fulfilment operation from the ground up.

We developed specialist picking and quality-control processes for personalised subscription orders. We helped refine packaging and packing methods to combine efficiency with the presentation expected from a premium brand.

Scaling the Operation

As order volumes grew, Dawleys continually adapted warehouse workflows, packing processes and quality controls. We also introduced practical sustainability improvements, including reusing inbound cardboard as protective packaging.

This ongoing improvement helped Untamed exceed 1,000 orders a day while maintaining 99.9% order accuracy. By managing the operational detail, Dawleys enabled Untamed’s team to concentrate on product development, customer acquisition and growing the brand.

Results

Untamed Case Study

Over five years, Dawleys supported Untamed’s journey from launch to one of the UK’s leading premium pet food subscription brands. By continually adapting fulfilment processes, scaling operational efficiency and maintaining exceptional service standards, we enabled the business to scale with confidence.

• 1,000+ personalised orders dispatched every day
• 99.9% order accuracy maintained during growth
• Dedicated fulfilment team scaled to 20 people
• 5 years of operational support from launch through to carefully managed transition

In Summary

After five years of growth, Untamed reached the point where it needed a larger fulfilment operation. Dawleys supported a carefully managed transition, helping to protect continuity for the business and its customers. The partnership demonstrates how Dawleys helps ambitious brands launch successfully, overcome growing pains and build robust operations that can scale with confidence.